Kinetic Pitch Trucking LLC Branding

KPT LLC is a new trucking company working out of Kalispell, Montana. The owner is a combat veteran who served as a gunner on the HH-60G. It was essential to include elements from his experience within the brand. The T in the logo and wordmark represents the helicopter's main rotor, and the consistent line width is meant to vaguely represent the road. The bold letters emulate strength, reliability, consistency, and confidence. It's essential to have readability and simplicity so the logo can be easily recognizable while driving and from long distances.