Cloud 9: Branding of Albuquerque’s International Balloon Fiesta

The Albuquerque International Balloon Festival is all about bringing people together from all over the world to connect, spread beauty and happiness for a magical experience. It encourages adventure and wonder while allowing people to interact, connect, explore, and learn on multiple levels. The inspiration for the theme was the Albuquerque sunrise. The grainy texture was used to bring a sense of nostalgia to the viewer in the form of old, grainy photographs. It is, of course, a festival that photographers flock to.